“Give People What They Want, Give People Flavour!”

Jeff and Rayling Camacho, owners of Burger Revolution in Belleville and Trade Craft Good Food in nearby Brighton.
Jeff and Rayling Camacho, owners of Burger Revolution in Belleville and Trade Craft Good Food in nearby Brighton.

Makers+Mongers in Cheeseburger Paradise on Saturday evening at The Great Canadian Cheese Festival will introduce you to a cozy little burger joint in Belleville, Ontario, one that’s grown to include a second, sammy-driven location in nearby Brighton, and a huge community following. If you’ve been searching for a perfectly executed grilled cheese, or a succulent handmade burger, you’ll find everything you’re looking for and more at Burger Revolution and Trade Craft Good Food Co.

Burger Revolution began its uprising in 2012. In the shadows of a Burger King no less, Jeff and Rayling Camacho launched their tongue-in-cheek response to the fast-food trend: a slow-food outpost focusing on quality, local ingredients, and of course, appropriately rebellious naming conventions.

With menu items like the “Chevre Guevara” and the “Malcolm X-treme,” Burger Rev has cemented itself in the hearts of foodies and revolutionaries alike.

Burger Revolution at 300 North Front Street, Belleville.
Burger Revolution at 300 North Front Street, Belleville.

“We wanted to give people a reason to keep coming back regularly,” says Jeff, “We didn’t want it to be a special occasion, fine dining establishment, but instead, somewhere that we’d see people more often.” Each month, a limited-edition burger is added to the restaurant’s roster, and a social media frenzy ensues as Jeff and Rayling ask their Facebook fans to name their new creation. Past hits have included pork belly and Sriracha maple “Aporkalypse Now,” and a crispy fish creation dubbed “The Kraken.” The business itself began with an outcry from burger lovers, and led to the creation of the Burger Revolution manifesto: Give The People What They Want; Give The People Flavour!

Pastry madfe in-house at Trade Craft in Brighton.
Pastry madfe in-house at Trade Craft in Brighton.

The philosophy extended earlier this year to include Trade Craft Good Food Co: Jeff and Rayling’s new sandwich shop nestled into the End of the Thread Antique Emporium in Brighton, Ontario. “We had been talking about food trucks,” says Jeff, “but every time we think we might go that direction, a different business is the result.” The 475 ’wich, stuffed with ham and Granny Smith apples, is further testament to the operation’s local-flair, and is just a taste of what you can expect when you walk through its retro-inspired café surroundings.

In just a few short years, the Camachos have begun revolutionizing the dining experience across the region they call home, all the while keeping the produce used as local as possible. The foundation of a Burger Rev burger is a testament to this, starting with the homemade pretzel bun, Enright Cattle Company beef patty, and Wilton Cheese (which you’ll find just outside Napanee). “We met Kara (Enright) after she came in . . .  one day. She was just getting into the business and wanted us to taste her product. We knew we couldn’t deny it: They treat their cows right, and you can taste it.”

When it comes to Trade Craft, sandwich meats are also sourced from Enright (Don’t miss the pastrami when you make the trip!) and are cured and smoked in-house. Bread and pastries are baked fresh daily, and the shop has even begun crafting its own line of hot sauces and condiments so that you can take home the shop’s special flavours.

Flavor and tastiness, hallmarks of a signature cheesburger created by Jeff Camacho. Bon appétit!
Flavor and tastiness, hallmarks of a signature cheeseburger created by Jeff Camacho.

What to expect from the masterminds behind Trade Craft and Burger Rev at Makers+Mongers? In a word, or two, flavor and tastiness. For his cheeseburgers, Jeff will be using Enright Cattle Co. beef, award-winning Raclette cheese made by Fromagerie Fritz Kaiser, kaiser buns by Stonemill Bakehouse, and condiments made in-house. Also on the menu, appetizers provided by artisan food exhibitors in the Cheese Festival, superb sausage by Seed to Sausage, several sides created by Chef Michael Hoy, and incredible desserts made by Pastry Master Peter Grendel.

Oh yes, Vineland Estates Winery and Beau’s All Natural Brewing at the cash bar.

The fifth anniversary of The Great Canadian Cheese Festival—the biggest artisan cheese show in Canada—takes place Saturday and Sunday, June 6 and 7, in Picton, Ontario, at the Fairgrounds. For complete information and tickets, please visit CheeseFestival.ca.

—Laura Voskamp

By night, Laura Voskamp is a cheese lover and freelance writer. By day, she’s Communications Coordinator for Bay of Quinte Tourism and Bay of Quinte Living

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