You did it, cheese lovers, your support helped Ella over the top! But if you haven’t become a backer with a pre-order yet, click here to learn how by December 12.
[youtube http://www.youtube.com/watch?v=g_SMYS0Lw2I?rel=0&w=640&h=360]
Cheese entrepreneur Ella Kinloch of Calgary has turned to a crowd-funding platform to launch her business of producing cheesemaking kits for the home. She has five days to raise an additional $2,000 toward her goal of $30,000. As of this morning, 503 backers have already pledged $28,218.
We have made our pledge—in effect, a pre-order for a cheesemaking kit. We urge you to make yours.
Once you check out her lovely website, Make Cheese: Find your inner cheesemaker, and read her funding pitch at Kickstarter, we’re certain you’ll want to help Ella over the top. Mainly because she looks to have developed an excellent product and has found an innovative way to reach out to cheese lovers. As she explains:
When we began just over a year ago, our focus was on handcrafted, handmade vintage-style packaging. While very well received by our customers, it has meant a great deal of time is spent on creating the packaging, and less time available to spread learning material to our growing cheese community! To reach our growth objectives, we need to refocus our time to meet the needs of a growing business. Translation: time for package outsourcing!
We will use the capital raised (via Kickstarter) to invest in professional packaging design and outsourced production that is ready for a wider retail market, while still serving our core online business.
With the time we save in efficient package production, we can move our time and attention to creating video tutorials that will take some of the mystery out of cheese making for our devotees, and spread the message of good cheese to all the good people out there!
How does crowd-funding on Kickstarter work?
Kickstarter is a funding platform for creative projects of types. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others. Since its launch in 2009, more than $350 million has been pledged by more than 2.5 million people, funding more than 30,000 creative projects.
Every project creator sets their project’s funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
Click here for more information and to make your pledge by pre-ordering a cheesemaking kit from Ella at Make Cheese Inc. in Calgary. Then discover the joy of making cheese in your own home. It can be challenging but it’s the next best thing to eating cheese.
—Georgs Kolesnikovs
