Porn, in the lexicon of today, creates or satisfies an excessive desire for something, especially something luxurious or delicious, thus, one hears of an addiction to real-estate porn, or the irresistible appeal of food porn.
Cheese porn has been raised to the highest level seen in Canada by Plaisirs Gourmets, the Quebec artisan cheese distributor, with publication of its catalogue of artisan and farmstead cheeses produced in La Belle Province. The result is a thing of beauty while serving to most effectively market cheese.
The French language edition features all 15 cheesemakers represented by Plaisirs Gourmets . The English version features the eight producers who are federally licensed to sell cheese across Canada.
The photos here are from the French edition. They show how the catalogue is organized and presented. Each cheese is given a double-page spread (photo above) for a gorgeous photograph and detailed information, from the story behind the cheese to age, size, dominant flavour to awards won, ingredients and nutritional data. Each producer is also given a double-page spread (photo below) displaying an appealing portrait of the artisans who make the cheese and an outline of family history, dairy or farm information, cheeses made and contact co-ordinates.
It’s a classic example of how to market a food product beautifully and effectively. Our congratulations to co-owners Nancy Portelance and Louis Gadreau and the entire team at Plaisirs Gourmets based near Quebec City.
Click on the images for an enlarged view, or click here for the online edition in English.